For years, I've actively engaged people in my design process by using design thinking methods as a foundation for exploring their preferences and needs. I believe that great products are created by focusing on the right questions, rather than the right answers. I advocate for inclusive innovation and development processes in which meaningful change occurs at the crossroads of user input, client engagement, and exploratory design. 

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I currently work as an Senior Experience Designer and Product Designer at Kraftvaerk, where I bring the voice of people into clients' services and products. 

What can I do for you?

• experience design and design thinking

• identify problems & test hypotheses

• facilitate qualitative design research

• lead usability tests

• establish design and product strategy

• define users' needs, desires, pains & gains

• analyse the 'why' behind data

• create personas, user segments & mindsets

• map a customer journey & blueprint diagram

• design wireframes & prototypes

• plan and conduct stakeholder workshops

How can I do it?

• user interviews

• observations

• focus groups

• storyboards

• contextual inquiry

• A/B testing

• sitemaps

• online surveys

• benchmarking

• card sorting

• user flows