For years, I've actively engaged people in my design process by using design thinking methods as a foundation for exploring their preferences and needs. I believe that great products are created by focusing on the right questions, rather than the right answers. I advocate for inclusive innovation and development processes in which meaningful change occurs at the crossroads of user input, client engagement, and exploratory design.
I currently work as an Senior Experience Designer and Product Designer at Kraftvaerk, where I bring the voice of people into clients' services and products.
What can I do for you?
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experience design and design thinking
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identify problems & test hypotheses
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facilitate qualitative design research
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lead usability tests
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establish design and product strategy
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define users' needs, desires, pains & gains
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analyse the 'why' behind data
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create personas, user segments & mindsets
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map a customer journey & blueprint diagram
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design wireframes & prototypes
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plan and conduct stakeholder workshops
How can I do it?
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user interviews
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observations
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focus groups
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storyboards
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contextual inquiry
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A/B testing
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sitemaps
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online surveys
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benchmarking
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card sorting
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user flows
Experience
Senior Experience Designer/ Product Designer
KRAFTVAERK
Sep 2024 - now
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User research
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User experience analysis
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Wireframing and prototyping
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Product strategy
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Workshop design
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Client consultancy
Experience Designer
MONSTARLAB
Apr 2023 - Aug 2024
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User research
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User experience analysis
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Wireframing and prototyping
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Product strategy
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Workshop design
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Client consultancy
UX Researcher & UX Designer
COINIFY
May 2021 - Mar 2023
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Planning and conducting research activities
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Desk and field research
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Analysing research finding and deliver insights
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Reports and presentations
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Product discovery and roadmap planning
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UX design of the Payment Window product
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Wireframing and prototyping
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Daily collaboration with tech team
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Usability testing
Interviewer & Market Analyst EUROMONITOR
Feb 2020 - Apr 2021
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Selecting participants for the interviews
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Conducting interviews (40 pulse interviews within 2 weeks)
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Analysing data
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Making documentation
Digital Transformation Assistant
GN STORE NORD
Dec 2018 - Dec 2019
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Building and managing websites for 3 brands and 17 markets
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Coordinating work across 17 markets
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Managing campaigns and product launches
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Ad hoc tasks